“Stories never end. We end.”

“there never is a happy ending because nothing ever ends.”

“Heroes know that things must happen when it is time for them to happen. A quest may not simply be abandoned; unicorns may go unrescued for a long time, but not forever; a happy ending cannot come in the middle of the story.”

“Lir said, "It is my right. A hero is entitled to his happy ending, when it comes at last." But Schmendrick answered, "This is not the end, either for you or for her.”

“The impulse is being called reactionary now, but lovers of Middle-earth want to go there. I would myself, like a shot. For in the end it is Middle-earth and its dwellers that we love, not Tolkien’s considerable gifts in showing it to us. I said once that the world he charts was there long before him, and I still believe it. He is a great enough magician to tap our most common nightmares, daydreams and twilight fancies, but he never invented them either: he found them a place to live, a green alternative to each day’s madness here in a poisoned world. We are raised to honor all the wrong explorers and discoverers—thieves planting flags, murderers carrying crosses. Let us at last praise the colonizers of dreams.”

“The true secret in being a hero lies in knowing the order of things. The swineherd cannot already be wed to the princess when he embarks on his adventures, nor can the boy knock on the witch's door when she is already away on vacation. The wicked uncle cannot be found out and foiled before he does something wicked. Things must happen when it is time for them to happen. Quests may not simply be abandoned; prophecies may not be left to rot like unpicked fruit; unicorns may go unrescued for a very long time, but not forever. The happy ending cannot come in the middle of the story.”

“Still the king would have turned away, but Schmendrick touched his arm and leaned near. "It's true, you know," he whispered. "But for him--but for them all--the tale would have worked out quite another way, and who can say that the ending would have been even as happy as this? You must be their king, and you must rule them as kindly as you would a braver and more faithful folk. For they are your fate.”