“there never is a happy ending because nothing ever ends.”

“Stories never end. We end.”

“Lir said, "It is my right. A hero is entitled to his happy ending, when it comes at last." But Schmendrick answered, "This is not the end, either for you or for her.”

“Heroes know that things must happen when it is time for them to happen. A quest may not simply be abandoned; unicorns may go unrescued for a long time, but not forever; a happy ending cannot come in the middle of the story.”

“Still the king would have turned away, but Schmendrick touched his arm and leaned near. "It's true, you know," he whispered. "But for him--but for them all--the tale would have worked out quite another way, and who can say that the ending would have been even as happy as this? You must be their king, and you must rule them as kindly as you would a braver and more faithful folk. For they are your fate.”

“Love was generous precisely because it could never be immortal.”

“This creature is the Pooka. Pay no mind to the shape he wears, for he’s none of his own, and no soul either. Ware him ever, trust him never, but when the wind’s right he has his uses. Never forget that you will never know him. The Pooka’s mystery even to the Pooka.”