“In their simplicity and directness [neon signage is] a kind of urban iconography with which we can identify on many levels. — Rudi Stern”

“For a brief period of time the American electric-sign industry looked beyond its most immediate market and collaborated with store designers and architects in creating a style which became known as 'stream-line.' Later it became known as 'American Déco.' Whatever it was called or will be called in the future, it represents in terms of neon a thrust away from isolated signage toward an area of architectural ornamentation in which signage is but one element in an overall plan. — Rudi Stern”

“For it is characteristic of true simplicity that there may radiate from its utmost directness a good many glinting things.”

“Simplicity boils down to two steps: Identify the essential. Eliminate the rest.”

“Humanity is part of nature, a species that evolved among other species. The more closely we identify ourselves with the rest of life, the more quickly we will be able to discover the sources of human sensibility and acquire the knowledge on which an enduring ethic, a sense of preferred direction, can be built.”

“When public policy is directed toward urban spaces, it is directed toward people who sit at the margins.”