“In their simplicity and directness [neon signage is] a kind of urban iconography with which we can identify on many levels. — Rudi Stern”

“For a brief period of time the American electric-sign industry looked beyond its most immediate market and collaborated with store designers and architects in creating a style which became known as 'stream-line.' Later it became known as 'American Déco.' Whatever it was called or will be called in the future, it represents in terms of neon a thrust away from isolated signage toward an area of architectural ornamentation in which signage is but one element in an overall plan. — Rudi Stern”

“They key of persistence opens all door closed by resistence ”

“Always remember that you are unique. Just like everybody else.”

“Whatever we are, whatever we make of ourselves, is all we will ever have – and that, in its profound simplicity, is the meaning of life.”

“if we do not change our direction,we are likely to end up where we are headed”

“At the dawn of the twentieth century, it was already clear that, chemically speaking, you and I are not much different from cans of soup. And yet we can do many complex and even fun things we do not usually see cans of soup doing.”