“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”

“Marketing is a race without a finishing line”

“if we do not change our direction,we are likely to end up where we are headed”

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”

“When people say that animal rescuers are crazy, what they really mean is that animal rescuers share a number of fundamental beliefs that makes them easy to marginalize. Among those is the belief that Rene Descartes was a jackass.”

“It was a silly time to try to make a living out of words, but it was a silly time in general.”

“Don't expect art and you'll find art in the unexpected.”