“Imagine a society entirely absorbed in its own historicity. It would be incapable of producing historians. Living entirely under the sign of the future, it would satisfy itself with automatic self-recording processes and auto-inventory machines, postponing indefinitely the task of understanding itself”
“If the entire world sought to make itself worthy of happiness rather than make itself happy, then the entire world would be happy.”
“The fateful law of human semiotics is this: that of all the objects in the entire Cosmos which the sign-user can apprehend through the conjoining of signifier and signified (word uttered and thing beheld), there is one which forever escapes his comprehension--and that is the sign-user himself...The self of the sign-user can never be grasped, because, once the self locates itself at the dead center of its world, there is no signified to which a signifier can be joined to make a sign. The self has no sign of itself. No signifier applies. All signifiers apply equally.”
“The self is a relation which relates itself to its own self, or it is that in the relation that the relation relates itself to its own self; the self is not the relation but that the relation relates itself to its own self.”
“There is no such thing as self-awareness. Imagine thought retreating into itself to think about itself. It would be easier to imagine a revolver bullet extracting itself from its victim's wound and re-entering the barrel. Yes, it would be easier to imagine the universe's explosion suddenly halting its outflow of energy, so that the galaxies congeal once more, and the millions of light-years of their flight through space are immediately annulled.”
“Unhappiness. There are all kinds of unhappy people in the world. I suppose it would be no exaggeration to say that the world is composed entirely of unhappy people. But those people can fight their unhappiness with society fairly and squarly, and society for its part easily understands and sympathizes with such struggles. My unhappiness stemmed entirely from my own vices, and I had no way of fighting anybody.”