“Led Zep played with light and shade, ear-splitting noise and echoing quiet. They could do it all.”

“People tend to be like flowing water; taking the path of least resistance, what they often forget is that water can cut through mountains.”

“Fame is also won at the expense of others. Even the well-deserved honors of the scientist or man of learning are unfair to many persons of equal achievements who get none. When one man gets a place in the sun, the others are put in a denser shade. From the point of view of the whole group there's no gain whatsoever, and perhaps a loss.”

“Your liberals and radicals all want to govern. They want to try it their way-- to show that people will be happier if the power is wielded in a different way or for different purposes. But how do they know? Have they ever tried it? No, it's merely their guess.”

“We can achieve a sort of control under which the controlled, though they are following a code much more scrupulously than was ever the case under the old system, nevertheless feel free. They are doing what they want to do, not what they are forced to do. That's the source of the tremendous power of positive reinforcement-- there's no restraint and no revolt. By careful cultural design, we control not the final behavior, but the inclination to behave-- the motives, desires, the wishes.”

“Something doing every minute' may be a gesture of despair--or the height of a battle against boredom.”

“The tender sentiment of the 'one and only' has less to do with constancy of heart than with singleness of opportunity.”