“True Love. I’m starting to suspect the concept is pure illusion, an insipid brand name manufactured by Hallmark and Disney.” — Cupcake”

“Cupcake, your middle name is trouble.”

“Pure good soon grows insipid, wants variety and spirit. Pain is a bittersweet, which never surfeits. Love turns, with a little indulgence, to indifference or disgust. Hatred alone is immortal.”

“...people live their lives bound by what they accept as correct and true... that is how they define reality. But what does it mean to be correct or true? Merely vague concepts... their reality may all be an illusion.”

“A system of morality which is based on relative emotional values is a mere illusion, a thoroughly vulgar conception which has nothing sound in it and nothing true.”

“There is a simple marketing trick that helps teams communicate as one: generate a brand. When you start a project, come up with a name for it, ideally something off-the-wall. (In the past, we've named projects after things such as killer parrots that prey on sheep, optical illusions, and mythical cities.) ...Use your team's name liberally when talking with people. It sounds silly, but it gives your team an identity to build on, and the world something memorable to associate with your work.”