“You can't sell people a new idea backed only by your authority. You have to have respect for the lives the people have led to this point and begin with them there; their experiences have led them to their assumptions and conceptions. As you identify and legitimate those experiences, you can help people identify their own primary needs in society. Then they can begin to imagine other people as having parallel needs.”

Raphael S. Ezekiel

Raphael S. Ezekiel - “You can't sell people a new idea...” 1

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