“Until you understand your customers - deeply and genuinely - you cannot hope to serve them”
“You won’t understand life and death until you’re ready to set aside any hope of understanding life and death and just live your life until you die.”
“Someday I hope you will be able to understand how deeply my devotion runs. I cannot wait until the day it no longer surprises you. The day when you know without a second thought that I would lay my life down for you. When you accept it as a fact as true as people need air. I love you. I. Love. You.”
“You cannot hope to sweep someone else away by the force of your writing until it has been done to you.”
“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
“How you think about your customers influences how you respond to them.”