“The easiest emotions for an author to evoke from readers are boredom and confusion.”

“I’m not trying to evoke emotions in the reader. My job is to bring about an understanding through pictures.”

“I’ve never thought of writing as the mere arrangement of words on the page but the attempted embodiment of a vision; a complex of emotions; raw experience. The effort of memorable art is to evoke in the reader or spectator emotions appropriate to that effort.”

“I stroked a big red A on top of his paper. Looked at it for a moment or two, then added a big red +. Because it was good, and because his pain had evoked an emotional reaction in me, his reader. And isn’t that what A+ writing is supposed to do? Evoke a response?”

“Music evokes emotion and emotion can bring it's memory.”

“A good story is a dream shared by the author and the reader. Anything that wakes the reader from the dream is a mortal sin.”