“All the things which had uses. All the mountains which had names. We'll give them new names, but the old names are there, somewhere in time..." -Bradbury, The Martian Chronicles”

“The passion for naming things is an odd human trait. It is strange that men always feel so much more at ease when they have put appellations on the things around them and that a wild, new region almost seems familiar and subdued once enough names have been used on it, even though in fact it is not changed in the slightest. Or, on second thought, it is perhaps not really strange. The urge to name must be as old as the human race, as old as speech which is one of the really fundamental characteristics by which we rise above the brutes, and thus a basic and essential part of the human spirit or soul. The naming fallacy is common enough even in science. Many a scientist claims to have explained some phenomenon when in truth all he has done is to give it a name. ”

“And the Earth had no name. The gods know themselves and have no need of names. It is man who names all things, even gods.”

“The Tao is hidden, and has no name; but it is the Tao which is skilful at imparting (to all things what they need) and making them complete.”

“She had...the glimmerings of a sense of humour - which is simply another name for a sense of the fitness of things.”

“Big flashy things have my name written all over them. Well... not yet, give me time and a crayon.”