“The most durable thing in writing isstyle. It is a projection of personality and you haveto have a personality before you can project it. Itis the product of emotion and perception.”

“[C]ollaborative production is simple: no one person can take credit for what gets created, and the project could not come into being without the participation of many.”

“Image perception makes a big difference. That's one of the things I tell entrepreneurs today. Fine, focus on products, focus on customers and all that good stuff - that's necessary. But the image that you project is also key. Don't forget that.”

“If you are fortunate enough to be part of a hit, particularly a transcendent one, all emotional ownership is transferred from you to the audience. They judge it and embrace it; project their own hopes, dreams, and fears onto it; take their personal meaning from its themes, and with these investments it becomes theirs. The significance of your participation pales in comparison to the significance the project has on their imaginations.”

“The most unhappy people in the world are those who face the days without knowing what to do with their time. But if you have more projects than you have time for, you are not going to be an unhappy person. This is as much a question of having imagination and curiosity as it is of actually making plans.”

“The most durable thing in writing is style, and style is the single most valuable investment a writer can make with his time.”