“The goal of religious thinking is exactly the same as that of technological research -- namely, practical action. Whenever man is truly concerned with obtaining concrete results, whenever he is hard pressed by reality, he abandons abstract speculation and reverts to a mode of response that becomes increasingly cautious and conservative as the forces he hopes to subdue, or at least to outrun, draw ever nearer.”

“The distance between Don Quixote and the petty bourgeois victim of advertising is not so great as romanticism would have us believe.”

“El mejor modo de castigar a los humanos, es dándoles lo que tanto reclaman.”

“Selling yourself does not mean boasting about your accomplishments but rather demonstrating security in your goals and your lifestyle so your "customers" feel success and want to emulate it”

“Nothing is more fairly distributed than common sense: no one thinks he needs more of it than he already has.”

“Common sense is the best distributed commodity in the world, for every man is convinced that he is well supplied with it.”

“Common sense is the most widely shared commodity in the world, for every man is convinced that he is well supplied with it.”