“Perhaps it is his goofy laugh and silly grin that made people underestimate him; certainly his playfulness contributed to that perception. At their wedding reception, Jeff [Bezos] and MacKenzie provided an outdoor adult play area that included water balloons.”

“Ben made me laugh. I was attracted to his attraction for me: the way he smiled for instance, whenever he saw me, that goofy kind of grin that hijacks the face of the helplessly smitten.”

“I'd disagree with the characterisations of him as competitive (which I think was just misinterpretation of his ambition) or secretive (which I think is more about wanting to protect his team and his customers). Jeff [Bezos] could much more accurately be described as a naively optimistic geek than a calculating megalomaniac.”

“«“So, Sally, what’s new around here?”“Jeff Bezos just sold off two million shares.”“So, why would our sci-fi paperback bookseller need to sell that much Amazon stock?”“I think Jeff needs the cash for his private space rocket.”»”

“It was Toto that made Dorothy laugh, and saved her from growing as gray as her other surroundings. Toto was not gray; he was a little black dog, with long silky hair and small black eyes that twinkled merrily on either side of his funny, wee nose. Toto played all day long, and Dorothy played with him, and loved him dearly.”

“We underestimated human potential, both the strength of man's intellect and the weakness of his flesh, and therefore his receptivity to satanic inspiration -- but ultimately he is our creature, and so what we've really underestimated is our own creativity. What we made has turned out to be more than what we thought we had made. So ultimately in our failure there is a compliment to us: our creativity is greater than ourselves!”