“Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.”

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”

“I’m encouraging young people to become social business entrepreneurs and contribute to the world, rather than just making money. Making money is no fun. Contributing to and changing the world is a lot more fun.”

“Any good business person applies financial discipline to everything they do. The movie business is and should be no different; I don't believe you have to sacrifice creativity to have business success. To the contrary, great art requires discipline.”

“It's all been a bad joke that just ran out of control. I got into food for fun but the business got a mind of its own. Now - my good Lord - look where it has gotten me. My products are on supermarket shelves, in cinemas, in the theater. And they say show business is odd.”

“What do I do for fun? Well, I’d love to get into the bank robbing business, but government work is not for me.”