“There have been times when I could have succumbed to some form of bribe, or could have had my way by offering one. But ever since that night in Dover prison I have never been tempted to break my vow.. My Parents always drummed into me that all you have life is your reputation: you may be very rich, but if you lose your good name you'll never be happy.”

“Throughout my business life I have always tried to keep on top of costs and protect the downside risk as much possible. The Virgin Group has survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential to break these rules and spend lavishly.”

“I have always believed that the only way to cope with a cash crisis is not to contract but to try to expand out of it.”

“What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.”

“You get the idea. Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once. There are no rules. You don't learn to walk by following rules. You learn by doing, and by falling over, and it's because you fall over that you learn to save yourself from falling over. It's the greatest thrill in the world and it runs away screaming at the first sight of bullet points.”

“In the same way that I tend to make up my mind about people within thirty seconds of meeting them, I also make up my mind about whether a business proposal excites me within about thirty seconds of looking at it. I rely far more on gut instinct than researching huge amounts of statistics.”

“I walked out of the condos onto the flat lithesome beach this morning, and took a walk in my swimming trunks and no shirt on. And I thought that one natural effect of life is to cover you in a thin layer of . . . what? A film? A residue or skin of all the things you've done and been and said and erred at? I'm not sure. But you are under it, and for a long time, and only rarely do you know it, except that for some unexpected reason or opportunity you come out--for an hour or even a moment--and you suddenly feel pretty good. And in that magical instant you realize how long it's been since you felt just that way. Have you been ill, you ask. Is life itself an illness or a syndrome? Who knows? We've all felt that way, I'm confident, since there's no way that I could feel what hundreds of millions of other citizens haven't.Only suddenly, then, you are out of it--that film, that skin of life--as when you were a kid. And you think: this must've been the way it was once in my life, though you didn't know it then, and don't really even remember it--a feeling of wind on your cheeks and your arms, of being released, let loose, of being the light-floater. And since that is not how it has been for a long time, you want, this time, to make it last, this glistening one moment, this cool air, this new living, so that you can preserve a feeling of it, inasmuch as when it comes again it may just be too late. You may just be too old. And in truth, of course, this may be the last time that you will ever feel this way again.”