“Trust is key to restoring investor confidence. Rebuilding trust requires business to think and communicate differently.”

“Optimism requires confidence, and confidence is built on trust. And trust, as we know, flows in both directions.”

“He must trust, and he must have faith. And so he builds, because what is building, and rebuilding and rebuilding again, but an act of faith?”

“Speaking, writing, and discoursing are not mere acts of communication; they are above all acts of compulsion. Please follow me. Trust me, for deep feeling and understanding require total committment.”

“If you think we'll get in, we'll get in. It's all about confidence, trust me.”

“Above all, success in business requires two things: a winning competitive strategy, and superb organizational execution. Distrust is the enemy of both. I submit that while high trust won't necessarily rescue a poor strategy, low trust will almost always derail a good one. ”