“Like prepositional phrases, certain structural arrangements in English are much more important than the small bones of grammar in its most technical sense. It really wouldn't matter much if we started dropping the s from our plurals. Lots of words get along without it anyway, and in most cases context would be enough to indicate number. Even the distinction between singular and plural verb forms is just as much a polite convention as an essential element of meaning. But the structures, things like passives and prepositional phrases, constitute, among other things, an implicit system of moral philosophy, a view of the world and its presumed meanings, and their misuse therefore often betrays an attitude or value that the user might like to disavow.”

“It's not entirely absurd to think that somewhere in the past of mankind someone, for the first time, did in his mind the equivalent of putting an adjective to a noun, and saw, not only a relationship, but this special relationship between two things of different kinds....In sum, all the seemingly complicated kinds of modification in English are just ways of thinking and seeing how things go with each other or reflect each other. Modifiers in our language are not aids to understanding relationships; they are the ways to understand relationships. A mistake in this matter either comes from or causes a clouded mind. Usually it's both.”

“Far from failing in its intended task, our educational system is in fact succeeding magnificently because its aim is to keep the American people thoughtless enough to go on supporting the system.”

“That's how ideas and the institutions they generate come to be in the first place. It is in strings of words that we make ideas. The words, however, can say anything that the language permits, which, in our case, is quite a lot, so a string of words can just as easily express inanities as ideas. When inanities are expressed, we can discover them just by paying attention to the words.”

“Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.”

“Some minds, at some point, discover that they can not make sense of their own predications without attention to grammar, although they do not ordinarily think of what they are doing as an exercise in grammar.”

“Only in some very special cases is comprehension the point of reading--in things like recipes and "reading material." The point of reading is understanding, and comprehension is to understanding as getting wet is to swimming. You must do the one before you can hope to do the other, but you don't do the other simply because you do the one.”