“And when all of the flourless chocolate cakes & chocolate mousse or ganache cakes have come and gone, there will still be nothing like a fudgy brownie, dry & crackled on top, moist & dense within, with a glass of cold milk.”

“...[H]uman beings are neurologically ill-designed to be modern Americans. The human brain evolved over hundreds of thousands of years in an environment defined by scarcity. It was not designed, at least originally, for an environment of extreme abundance... Even a person on a diet who sensibly avoids coming face-to-face with a piece of chocolate cake will find it hard to control himself if the chocolate cake somehow finds him... When faced with abundance, the brain's ancient reward pathways are difficult to suppress. In that moment the value of eating the chocolate cake exceeds the value of the diet. We cannot think down the road when we are faced with the chocolate cake.”

“A cupcake temple?' Her chest still tight with anxiety, Bertie forced herself to imagine it: bricks of pound cake mortared with buttercream and chocolate ganache, torches like striped birthday candles set into the walls, pilgrims upon the Path of Delectable Righteousness delivering daily tributes of almond paste and raspberry filling. . . .”

“If it were easy to resist, it would not be called chocolate cake.”

“Art without emotion its like chocolate cake without sugar. It makes you gag.”

“Why are you looking at me I'm chocolate cake and you're PMSing?”