“Mr Willy Wonka can make marshmallows that taste of violets, and rich caramels that change colour every ten seconds as you suck them, and little feathery sweets that melt away deliciously the moment you put them between your lips. He can make chewing-gum that never loses its taste, and sugar balloons that you can blow up to enormous sizes before you pop them with a pin and gobble them up. And, by a most secret method, he can make lovely blue birds' eggs with black spots on them, and when you put one of these in your mouth, it gradually gets smaller and smaller until suddenly there is nothing left except a tiny little DARKRED sugary baby bird sitting on the tip of your tongue.”

“Rainbow drops - suck them and you can spit in six different colours.”

“Then there was a hard brown lozenge called the Tonsil Tickler. The Tonsil Tickler tasted and smelled very strongly of chloroform. We had not the slightest doubt that these things were saturated in the dreaded anaesthetic which, as Thwaites had many times pointed out to us, could put you to sleep for hours at a stretch. "If my father has to saw off somebody's leg," he said, "he pours chloroform on to a pad and the person sniffs it and goes to sleep and my father saws his leg off without him even feeling it." "But why do they put it into sweets and sell them to us?" we asked him. You might think a question like this would have baffled Thwaites. But Thwaites was never baffled. "My father says Tonsil Ticklers were invented for dangerous prisoners in jail," he said. "They give them one with each meal and the chloroform makes them sleepy and stops them rioting." "Yes," we said, "but why sell them to children?" "It's a plot," Thwaites said. "A grown-up plot to keep us quiet.”

“We may see a Creature with forty-nine headsWho lives in the desolate snow,And whenever he catches a cold (which he dreads)He has forty-nine noses to blow.'We may see the venomous Pink-Spotted ScrunchWho can chew up a man with one bite.It likes to eat five of them roasted for lunchAnd eighteen for its supper at night.'We may see a Dragon, and nobody knowsThat we won't see a Unicorn there.We may see a terrible Monster with toesGrowing out of the tufts of his hair.'We may see the sweet little Biddy-Bright HenSo playful, so kind and well-bred;And such beautiful eggs! You just boil them and thenThey explode and they blow off your head.'A Gnu and a Gnocerous surely you'll seeAnd that gnormous and gnorrible GnatWhose sting when it stings you goes in at the kneeAnd comes out through the top of your hat.'We may even get lost and be frozen by frost.We may die in an earthquake or tremor.Or nastier still, we may even be tossedOn the horns of a furious Dilemma.'But who cares! Let us go from this horrible hill!Let us roll! Let us bowl! Let us plunge!Let's go rolling and bowling and spinning untilWe're away from old Spiker and Sponge!”

“I was glad my father was an eye-smiler. It meant he never gave me a fake smile because it's impossible to make your eyes twinkle if you aren't feeling twinkly yourself. A mouth-smile is different. You can fake a mouth-smile any time you want, simply by moving your lips. I've also learned that a real mouth-smile always has an eye-smile to go with it. So watch out, I say, when someone smiles at you but his eyes stay the same. It's sure to be a phony.”

“Don't worry,' he said. 'So long as the facts are there, I can write the story. But please,' he added, 'let me have plenty of detail. That's what counts in our business, tiny little details, like you had a broken shoelace on your left shoe, or a fly settled on the rim of your glasses at lunch, or the man you were talking to had a broken front tooth...”

“If a person has ugly thoughts, it begins to show on the face. And when that person has ugly thoughts every day, every week, every year, the face gets uglier and uglier until you can hardly bear to look at it.A person who has good thoughts cannot ever be ugly. You can have a wonky nose and a crooked mouth and a double chin and stick-out teeth, but if you have good thoughts it will shine out of your face like sunbeams and you will always look lovely.”