“So please, oh please, we beg, we pray,Go throw your TV set away,And in its place you can installA lovely bookshelf on the wall.Then fill the shelves with lots of books.”

“The most important thing we've learned, So far as children are concerned, Is never, NEVER, NEVER let Them near your television set -- Or better still, just don't install The idiotic thing at all. In almost every house we've been, We've watched them gaping at the screen. They loll and slop and lounge about, And stare until their eyes pop out. (Last week in someone's place we saw A dozen eyeballs on the floor.) They sit and stare and stare and sit Until they're hypnotised by it, Until they're absolutely drunk With all that shocking ghastly junk. Oh yes, we know it keeps them still, They don't climb out the window sill, They never fight or kick or punch, They leave you free to cook the lunch And wash the dishes in the sink -- But did you ever stop to think, To wonder just exactly what This does to your beloved tot? IT ROTS THE SENSE IN THE HEAD! IT KILLS IMAGINATION DEAD! IT CLOGS AND CLUTTERS UP THE MIND! IT MAKES A CHILD SO DULL AND BLIND HE CAN NO LONGER UNDERSTAND A FANTASY, A FAIRYLAND! HIS BRAIN BECOMES AS SOFT AS CHEESE! HIS POWERS OF THINKING RUST AND FREEZE! HE CANNOT THINK -- HE ONLY SEES! 'All right!' you'll cry. 'All right!' you'll say, 'But if we take the set away, What shall we do to entertain Our darling children? Please explain!' We'll answer this by asking you, 'What used the darling ones to do? 'How used they keep themselves contented Before this monster was invented?' Have you forgotten? Don't you know? We'll say it very loud and slow: THEY ... USED ... TO ... READ! They'd READ and READ, AND READ and READ, and then proceed To READ some more. Great Scott! Gadzooks! One half their lives was reading books! The nursery shelves held books galore! Books cluttered up the nursery floor! And in the bedroom, by the bed, More books were waiting to be read! Such wondrous, fine, fantastic tales Of dragons, gypsies, queens, and whales And treasure isles, and distant shores Where smugglers rowed with muffled oars, And pirates wearing purple pants, And sailing ships and elephants, And cannibals crouching 'round the pot, Stirring away at something hot. (It smells so good, what can it be? Good gracious, it's Penelope.) The younger ones had Beatrix Potter With Mr. Tod, the dirty rotter, And Squirrel Nutkin, Pigling Bland, And Mrs. Tiggy-Winkle and- Just How The Camel Got His Hump, And How the Monkey Lost His Rump, And Mr. Toad, and bless my soul, There's Mr. Rat and Mr. Mole- Oh, books, what books they used to know, Those children living long ago! So please, oh please, we beg, we pray, Go throw your TV set away, And in its place you can install A lovely bookshelf on the wall. Then fill the shelves with lots of books, Ignoring all the dirty looks, The screams and yells, the bites and kicks, And children hitting you with sticks- Fear not, because we promise you That, in about a week or two Of having nothing else to do, They'll now begin to feel the need Of having something to read. And once they start -- oh boy, oh boy! You watch the slowly growing joy That fills their hearts. They'll grow so keen They'll wonder what they'd ever seen In that ridiculous machine, That nauseating, foul, unclean, Repulsive television screen! And later, each and every kid Will love you more for what you did.”

“We have tears in our eyesAs we wave our goodbyes,We so loved being with you, we three.So do please now and thenCome and see us again,The Giraffe and the Pelly and me."All you do is to lookAt a page in this bookBecause that’s where we always will be.No book ever endsWhen it’s full of your friendsThe Giraffe and the Pelly and me.”

“All you do is to look / At a page in this book / Because that's where we always will be. / No book ever ends / When it's full of your friends / The Giraffe and the Pelly and me.”

“A message To the children who have read this book. When you grow up and have children of your own, do please remember something important. A stodgy parent is no fun at all! What a child wants -and DESERVES- is a parent who is SPARKY!" - Danny, the champion of the world.”

“Don't worry,' he said. 'So long as the facts are there, I can write the story. But please,' he added, 'let me have plenty of detail. That's what counts in our business, tiny little details, like you had a broken shoelace on your left shoe, or a fly settled on the rim of your glasses at lunch, or the man you were talking to had a broken front tooth...”

“When you grow up and have children of your own, do please remember something important: A stodgy parent is not fun at all! What a child wants - and DESERVES - is a parent who is SPARKY!”