“The most important thing we've learned, So far as children are concerned, Is never, NEVER, NEVER let Them near your television set -- Or better still, just don't install The idiotic thing at all. In almost every house we've been, We've watched them gaping at the screen. They loll and slop and lounge about, And stare until their eyes pop out. (Last week in someone's place we saw A dozen eyeballs on the floor.) They sit and stare and stare and sit Until they're hypnotised by it, Until they're absolutely drunk With all that shocking ghastly junk. Oh yes, we know it keeps them still, They don't climb out the window sill, They never fight or kick or punch, They leave you free to cook the lunch And wash the dishes in the sink -- But did you ever stop to think, To wonder just exactly what This does to your beloved tot? IT ROTS THE SENSE IN THE HEAD! IT KILLS IMAGINATION DEAD! IT CLOGS AND CLUTTERS UP THE MIND! IT MAKES A CHILD SO DULL AND BLIND HE CAN NO LONGER UNDERSTAND A FANTASY, A FAIRYLAND! HIS BRAIN BECOMES AS SOFT AS CHEESE! HIS POWERS OF THINKING RUST AND FREEZE! HE CANNOT THINK -- HE ONLY SEES! 'All right!' you'll cry. 'All right!' you'll say, 'But if we take the set away, What shall we do to entertain Our darling children? Please explain!' We'll answer this by asking you, 'What used the darling ones to do? 'How used they keep themselves contented Before this monster was invented?' Have you forgotten? Don't you know? We'll say it very loud and slow: THEY ... USED ... TO ... READ! They'd READ and READ, AND READ and READ, and then proceed To READ some more. Great Scott! Gadzooks! One half their lives was reading books! The nursery shelves held books galore! Books cluttered up the nursery floor! And in the bedroom, by the bed, More books were waiting to be read! Such wondrous, fine, fantastic tales Of dragons, gypsies, queens, and whales And treasure isles, and distant shores Where smugglers rowed with muffled oars, And pirates wearing purple pants, And sailing ships and elephants, And cannibals crouching 'round the pot, Stirring away at something hot. (It smells so good, what can it be? Good gracious, it's Penelope.) The younger ones had Beatrix Potter With Mr. Tod, the dirty rotter, And Squirrel Nutkin, Pigling Bland, And Mrs. Tiggy-Winkle and- Just How The Camel Got His Hump, And How the Monkey Lost His Rump, And Mr. Toad, and bless my soul, There's Mr. Rat and Mr. Mole- Oh, books, what books they used to know, Those children living long ago! So please, oh please, we beg, we pray, Go throw your TV set away, And in its place you can install A lovely bookshelf on the wall. Then fill the shelves with lots of books, Ignoring all the dirty looks, The screams and yells, the bites and kicks, And children hitting you with sticks- Fear not, because we promise you That, in about a week or two Of having nothing else to do, They'll now begin to feel the need Of having something to read. And once they start -- oh boy, oh boy! You watch the slowly growing joy That fills their hearts. They'll grow so keen They'll wonder what they'd ever seen In that ridiculous machine, That nauseating, foul, unclean, Repulsive television screen! And later, each and every kid Will love you more for what you did.”

“So please, oh please, we beg, we pray,Go throw your TV set away,And in its place you can installA lovely bookshelf on the wall.Then fill the shelves with lots of books.”

“Sections in the bookstore- Books You Haven't Read- Books You Needn't Read- Books Made for Purposes Other Than Reading- Books Read Even Before You Open Them Since They Belong to the Category of Books Read Before Being Written- Books That If You Had More Than One Life You Would Certainly Also Read But Unfortunately Your Days Are Numbered- Books You Mean to Read But There Are Others You Must Read First- Books Too Expensive Now and You'll Wait 'Til They're Remaindered- Books ditto When They Come Out in Paperback- Books You Can Borrow from Somebody- Books That Everybody's Read So It's As If You Had Read Them, Too- Books You've Been Planning to Read for Ages- Books You've Been Hunting for Years Without Success- Books Dealing with Something You're Working on at the Moment- Books You Want to Own So They'll Be Handy Just in Case- Books You Could Put Aside Maybe to Read This Summer- Books You Need to Go with Other Books on Your Shelves- Books That Fill You with Sudden, Inexplicable Curiosity, Not Easily Justified- Books Read Long Ago Which It's Now Time to Re-read- Books You've Always Pretended to Have Read and Now It's Time to Sit Down and Really Read Them”

“People never explain to you exactly what they think and feel and how their thoughts and feelings work, do they? They don't have time. Or the right words. But that's what books do. It's as though your daily life is a film in the cinema. It can be fun, looking at those pictures. But if you want to know what lies behind the flat screen you have to read a book. That explains it all.”

“Please stop patronizing those who are reading a book - The Da Vinci Code, maybe- because they are enjoying it. For a start, none of us know what kind of an effort this represents for the individual reader. It could be his or her first full-length adult novel; it might be the book that finally reveals the purpose and joy of reading to someone who has hitherto been mystified by the attraction books exert on others. And anyway, reading for enjoyment is what we should all be doing. I don't mean we should all be reading chick lit or thrillers (although if that's what you want to read, it's fine by me, because here's something no one else will tell you: if you don't read the classics, or the novel that won this year's Booker Prize, then nothing bad will happen to you; more importantly,nothing good will happen to you if you do); I simply mean that turning pages should not be like walking through thick mud. The whole purpose of books is that we read them, and if you find you can't, it might not be your inadequacy that's to blame. "Good" books can be pretty awful sometimes.”

“What does reading do, You can learn almost everything from reading, But I read too, So you must know something, Now I'm not so sure, You'll have to read differently then, How, The same method doesn't work for everyone, each person has to invent his or her own, whichever suits them best, some people spend their entire lives reading but never get beyond reading the words on the page, they don't understand that the words are merely stepping stones placed across a fast-flowing river, and the reason they're there is so that we can reach the farther shore, it's the other side that matters, Unless, Unless what, Unless those rivers don't have just two shores but many, unless each reader is his or her own shore, and that shore is the only shore worth reaching.”