“The walls were wet and sticky, and peach juice was dripping from the ceiling. James opened his mouth and caught some of it on his tongue. It tasted delicious.”

“Mr Willy Wonka can make marshmallows that taste of violets, and rich caramels that change colour every ten seconds as you suck them, and little feathery sweets that melt away deliciously the moment you put them between your lips. He can make chewing-gum that never loses its taste, and sugar balloons that you can blow up to enormous sizes before you pop them with a pin and gobble them up. And, by a most secret method, he can make lovely blue birds' eggs with black spots on them, and when you put one of these in your mouth, it gradually gets smaller and smaller until suddenly there is nothing left except a tiny little DARKRED sugary baby bird sitting on the tip of your tongue.”

“... and when he put his mind to it, he could make his words coil themselves around and around the listener until they held her in some sort of a mild hypnotic spell.”

“He turned and reached behind him for the chocolate bar, then he turned back again and handed it to Charlie. Charlie grabbed it and quickly tore off the wrapper and took an enormous bite. Then he took another…and another…and oh, the joy of being able to cram large pieces of something sweet and solid into one's mouth! The sheer blissful joy of being able to fill one's mouth with rich solid food!'You look like you wanted that one, sonny,' the shopkeeper said pleasantly. Charlie nodded, his mouth bulging with chocolate.”

“I was glad my father was an eye-smiler. It meant he never gave me a fake smile because it's impossible to make your eyes twinkle if you aren't feeling twinkly yourself. A mouth-smile is different. You can fake a mouth-smile any time you want, simply by moving your lips. I've also learned that a real mouth-smile always has an eye-smile to go with it. So watch out, I say, when someone smiles at you but his eyes stay the same. It's sure to be a phony.”

“The snozberries taste like snozberries!”

“Poor Earthworm,' the Ladybird said, whispering in James's ear. 'He loves to make everything into a disaster. He hates to be happy. He is only happy when he is gloomy.”