“The great thing about fantasy is that you can drag dreams and longings and hopes and fears and strivings out of your subconscious and call them 'magic' or 'dragons' or 'faeries' and get to know them better. But then I write the stuff. Obviously I'm prejudiced.”

“M is for magic. All the letters are, if you put them together properly. You can make magic with them, and dreams, and, I hope, even a few surprises...”

“Tell me your Dreams and I'll write you a Fantasy. Tell me your Fantasies and I'll paint you a Dream for the minds eye you can get lost in!”

“People do amazing things for love. Books are full of wonderful stories about this kind of stuff, and stories aren’t just fantasies, you know. They’re so much a part of the people who write them that they practically teach their readers invaluable lessons about life.”

“She set them up on a date with their subconscious because nothing is as good as you can imagine it. No one is as beautiful as she is in your head. Nothing is as exciting as your fantasy.”

“Sell them their dreams,' a woman radio announcer urged a convention of display men in 1923. 'Sell them what they longed for and hoped for and almost despaired of having. Sell them hats by splashing sunlight across them. Sell them dreams – dreams of country clubs and proms and visions of what might happen if only. After all, people don’t buy things to have things. They buy things to work for them. They buy hope – hope of what your merchandise will do for them. Sell them this hope and you won’t have to worry about selling them goods.”