“Happy endings must come at the end of something,' the Walrus pointed out. 'If they happen in the middle of a story, or an adventure, or the like, all they do is cheer things up for awhile.”

“Heroes know that things must happen when it is time for them to happen. A quest may not simply be abandoned; unicorns may go unrescued for a long time, but not forever; a happy ending cannot come in the middle of the story.”

“A happy ending cannot come in the middle of the story”

“The true secret in being a hero lies in knowing the order of things. The swineherd cannot already be wed to the princess when he embarks on his adventures, nor can the boy knock on the witch's door when she is already away on vacation. The wicked uncle cannot be found out and foiled before he does something wicked. Things must happen when it is time for them to happen. Quests may not simply be abandoned; prophecies may not be left to rot like unpicked fruit; unicorns may go unrescued for a very long time, but not forever. The happy ending cannot come in the middle of the story.”

“Tell me a story, Pew.What kind of story, child?A story with a happy ending.There’s no such thing in all the world.As a happy ending?As an ending.”

“I always had this idea that you should never give up a happy middle in the hopes of a happy ending, because there is no such thing as a happy ending. Do you know what I mean? There is so much to lose.”