“Whether it means prizing the value of lessons learned, building games into your creative process, or getting gifts upon certain milestones of achievement, self-derived rewards make a big difference…You cannot ignore or completely escape the deeply ingrained short-term reward system within you. But you can become aware of what really motivates you and then tweak your incentives to sustain your long-term pursuits.”

“Everywhere you turn you see Americans sacrifice their long-term interests for a short-term reward.”

“You can have many great ideas in your head, but what makes the difference is the action. Without action upon an idea, there will be no manifestation, no results, and no reward”

“How can HOW help us repair our faltering global economy? Only by getting our "hows" right can we ensure that we are sustainable. This can only be achieved when we are rooted in, and inspired by, sustainable values. The global economic meltdown supplied a perfect, but painful, example of how sustainability cannot be guided by situational values. The economic crash occurred because too many financial companies became disconnected from fundamental values and long-term sustainable thinking. Instead of nurturing sustainable collaborations, banks, lenders, borrowers and shareholders pursued short-term relationships founded on situational values. More than ever we need to get out of this cycle of crises and build long-term success and deep human connections so that we achieve enduring significance in today's globally interconnected world.”

“The rewards system of the traditional workplace keeps us on track, in line with deadlines from the higher-ups. If we adhere to it, the deeply embedded rewards system of our adult lives is likely to keep s employed and secure within the status quo. . . However, these tendencies become destructive as soon as we begin to pursue long-term goals or attempt something extraordinary”

“When you live strictly by communal terms and conditions, your sense of self worth is intimately tied to its systems and processes, always tied to its terms which in turn can never return you worth but rather value (something negotiable and strictly communal-dependent). And that’s because you believe things wrongly, in relation to both yourself and the communal.”