“Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.”

“You have to be uncomfortable in order to be successful, in some ways. If you stay in your comfort zone! You would never do the things that you need to do.”

“Anytime you find someone more successful than you are, especially when you're both engaged in the same business - you know they're doing something that you aren't.”

“I argued that physical discomfort is important only when the mood is wrong. Then you fasten on to whatever thing is uncomfortable and call that the cause. But if the mood is right, then physical discomfort doesn't mean much.”

“Do not resist events that move you out of your comfort zone, especially when your comfort zone was not all that comfortable.”

“You were always uncomfortable with the rhetoric of emotion, which is quite a different matter from discomfort with emotion itself.”