“How was your day? If your answer was "fine," then I don't think you were leading.”

“Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.”

“Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.”

“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.Seth Godin”

“If your feet are in two buckets and the average temperature of the water is 90 degrees, you’re probably fine—unless one bucket is at 35 and the other is at 145 degrees. On average, you’re fine. Based on variation, though, you’re miserable.”

“Don't find customers for your products, find products for your customers.”

“Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -”