“If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.”

“This is not a book for the wild-haired crazies your company keeps in a corner. It is a book for you, your boss, and your employees, because the best future available to us is a future where you contriubute your true self and your best work. Are you up for that?”

“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.People will follow.”

“For many of us, the happiest future is one that's precisely like the past, except a little better”

“To be willing to do new things you don't think you'll like requires you to prefer the unknown. Not just tolerate it, but to prefer it.”

“You get to keep making art as long as you are willing to make the choices that let you make your art.”

“The market ... demands a signal from you that you're serious, powerful, accepted, and safe.”