“Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.”

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

“I realized that, sure, I was a Spokane Indian. I belonged to that tribe. But I also belonged to the tribe of American immigrants. And to the tribe of basketball players. And to the tribe of bookworms. And the tribe of cartoonists. And the tribe of chronic masturbators. And the tribe of teenage boys. And the tribe of small-town kids. And the tribe of Pacific Northwesterners. And the tribe of tortilla chips-and-salsa lovers. And the tribe of poverty. And the tribe of funeral-goers. And the tribe of beloved sons. And the tribe of boys who really missed their best friends. It was a huge realization. And that's when I knew that I was going to be okay.”

“When a system is suffering from ill health, the remedy is to connect it to more of itself.”

“When you marry into a Mormon family you marry tribes and nations.”

“Every great leader can take you back to a defining moment when they decided to lead”