“Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.”
“Don't ever promise more than you can deliver, but always deliver more than you promise.”
“Leaders who win the respect of others are the ones who deliver more than they promise, not the ones who promise more than they can deliver.”
“If you promise the moon, be able to deliver it.”
“Reputations seldom deliver on promises of happiness.”
“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”