“That's your opportunity--to approach your work in a way that generates unique learning and interactions that are worth sharing.”

“I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.”

“Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -”

“Don't wait for the right answer and the golden path to present themselves.This is precisely why you're stuck. Starting without seeing the end is difficult, so we often wait until we see the end, scanning relentlessly for the right way, the best way and the perfect way.The way to get unstuck is to start down the wrong path, right now.Step by step, page by page, interaction by interaction. As you start moving, you can't help but improve, can't help but incrementally find yourself getting back toward your north star.You might not end up with perfect, but it's significantly more valuable than being stuck.Don't just start. Continue. Ship. Repeat.”

“The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting spec, and being managed.Someone can always do your job a little better or faster or cheaper than you can.The job might be difficult, it might require skill, but it's a job.Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.I call the process of doing your art 'the work.' It's possible to have a job and do the work, too. In fact, that's how you become a linchpin.The job is not the work.”

“This is not a book for the wild-haired crazies your company keeps in a corner. It is a book for you, your boss, and your employees, because the best future available to us is a future where you contriubute your true self and your best work. Are you up for that?”

“...treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's certainly not available to someone merely because he is the high bidder. A day's work is your chance to do art, to create a gift, to do something that matters. As your work gets better and your art becomes more important, competition for your gifts will increase and you'll discover that you can be choosier about whom you give them to.”