“The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes”

“Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources”

“Crash diets don't work.They don't work for losing weight, they don't work for making sales quota and they don't work for getting and keeping a job.The reason they don't work has nothing to do with what's on the list of things to be done (or consumed). No, the reason they don't work is that they don't change habits, and habits are where our lives and careers and bodies are made.”

“I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.”

“If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.”

“The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting spec, and being managed.Someone can always do your job a little better or faster or cheaper than you can.The job might be difficult, it might require skill, but it's a job.Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.I call the process of doing your art 'the work.' It's possible to have a job and do the work, too. In fact, that's how you become a linchpin.The job is not the work.”

“This is not a book for the wild-haired crazies your company keeps in a corner. It is a book for you, your boss, and your employees, because the best future available to us is a future where you contriubute your true self and your best work. Are you up for that?”