“There are two mistakes one can make along the road to truth.   Not going all the way, and not starting.”   Siddhrtha Gautama”

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

“Don't wait for the right answer and the golden path to present themselves.This is precisely why you're stuck. Starting without seeing the end is difficult, so we often wait until we see the end, scanning relentlessly for the right way, the best way and the perfect way.The way to get unstuck is to start down the wrong path, right now.Step by step, page by page, interaction by interaction. As you start moving, you can't help but improve, can't help but incrementally find yourself getting back toward your north star.You might not end up with perfect, but it's significantly more valuable than being stuck.Don't just start. Continue. Ship. Repeat.”

“If all we do with these tools is teach compliance and consumption, that's all we're going to get. School can and must do more than train the factory workers of tomorrow.”

“So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.”

“Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -”

“In a battle between  two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”