“Changing our behavior purely for the sake of appearances may seem to conflict with the need to be authentic and consistent, but in many ways it is actually a result of those needs. After all, resolving the tension between standing out from the crowd and becoming isolated requires finding our niche in the world. But what would happen if we weren’t accepted in the place where we felt we belonged? For others to see us as a “poseur” or as “delusional” would be painful. Even worse, what if they were right? The social consequences and self-doubt that follow when our self-perceptions conflict with how others see us can be just as destabilizing to our identity as conflicts between our own self-perceptions and actions.”

Sheena Iyengar

Sheena Iyengar - “Changing our behavior purely for the...” 1

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