“Henri Poincaré, a celebrated French mathematician and philosopher of science, said, “Invention consists in avoiding the constructing of useless combinations and in constructing the useful combinations which are in infinite minority. To invent is to discern, to choose.” I’d like to invert the second sentence and propose a corollary: To choose is to invent. What I mean by this is that choosing is a creative process, one through which we construct our environment, our lives, our selves. If we ask for more and more material for the construction, i.e., more and more choice, we’re likely to end up with a lot of combinations that don’t do much for us or are far more complex than they need to be”

Sheena Iyengar

Sheena Iyengar - “Henri Poincaré, a celebrated French...” 1

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