“Life is perpetually testing us not only by administering these "thousand natural shocks" but by making us choose among them. Rarely is the answer as easy and obvious as "cake." In the most challenging predicaments, perceived causality for an undesirable outcome, even if there was no clearer or better choice, can be a debilitating burden. We frequently pay a mental and emotional tax for freedom of choice.”

Sheena Iyengar

Sheena Iyengar - “Life is perpetually testing us not...” 1

Similar quotes

“Life's choices are wild and free, but sustaining and elevating, or destructive and debilitating. It's up to us to choose.”

Mark O'Brien
Read more

“If every time we choose a turd, society, at a great expense, simply allows us to redeem it for a pepperoni, then not only will we never learn to make smart choices, we will also surrender the freedom to choose, because a choice without consequences is no choice at all.”

Tom Robbins
Read more

“In the space between stimulus (what happens) and how we respond, lies our freedom to choose. Ultimately, this power to choose is what defines us as human beings. We may have limited choices but we can always choose. We can choose our thoughts, emotions, moods, our words, our actions; we can choose our values and live by principles. It is the choice of acting or being acted upon.”

Stephen R. Covey
Read more

“The question of what we are can only be answered by ourselves. We each decide what we are by the life choices we make. How we were made, who are parents are, where we are from, the color of our skin, who we choose to love, all those things do not define us. Our actions define us, and will keep defining us until even after death.”

P.C. Cast
Read more

“Fates are woven not by gods, but by the choices of humans--their greed and jealousies, their loves and courage...Fate is but one moment the gods extend to us, a test for us, but it is the choices we make that take us to that fate, or away. And so I will forge my own life!”

Jules Watson
Read more