“The ability to choose well seems to depend in no small part upon our knowing our own minds. And when we ask for more choice, we seem to be saying, “I know what I want, so however much choice you give me, I will be able to pick out the thing that I want.” We firmly believe that no matter how many alternatives we’re given, ultimately we’ll know which door we prefer to walk through. Yet, paradoxically, asking for more choice is also an admission that we don’t always know what we want, or that we are changeable enough that we cannot know what we want until we are in the moment of choosing. And it’s clear that after a certain point, the amount of time and energy directed toward choosing counteracts the benefits of the choice.”

“I know it doesn't feel this way all the time, but we get to choose what we care about and what we spend our resources on. We choose what - or ideally whom - to lust after. We choose what to watch, what to like, what to build, how to spend the breaths that we've been alive. And the fact that many of our choices are unconscious - get that handbag, get that Starbucks, look at that Snooki - does not in any way make us less responsible for those choices. I'm happiest when I feel like I'm part of a community that helps me choose more intelligently and with greater empathy. And I, for one, like the choices we made this weekend.”

“But we don’t remember those lives. We can’t read our diaries.’ ‘It doesn’t matter. We are where we are, however we got here. What matters is where we go next.’ ‘But can we choose that?’ ‘I don’t know.’ ‘We’re Dead. Can we really choose anything?’ ‘Maybe. If we want to bad enough.”

“It’s when we limit our choices that we begin to hone in on what we really want to do. This gives us direction – but what if we choose to do something that doesn’t turn out the way we thought we were directed? Then we deal with that until the next choice. In a sense, every day we get to redefine ourselves. Of course, that definition gets to be redefined in its time. And that’s how we keep evolving.”

“Some decisions are hard, some are easy, but either way it's our choices that matter. Who we chose to align with. What we choose to give in to. What we choose to resist. And most of all, who we choose to be. Because it is always our choice.”

“In the space between stimulus (what happens) and how we respond, lies our freedom to choose. Ultimately, this power to choose is what defines us as human beings. We may have limited choices but we can always choose. We can choose our thoughts, emotions, moods, our words, our actions; we can choose our values and live by principles. It is the choice of acting or being acted upon.”