“The challenges we face when it comes to identity and choice exist precisely because choosing is not only a private activity but a social one, a negotiation between many moving parts. Choice requires us to think more deeply about who we are, both within ourselves and in the eyes of others.”

Sheena Iyengar

Sheena Iyengar - “The challenges we face when it comes...” 1

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“Why is choice powerful, and where does its power come from? Do we all choose in the same way? What is the relationship between how we choose and who we are? Why are we so often disappointed by our choices, and how do we make the most effective use of the tool of choice?How much control do we have over our everyday choices? How do we choose when our options are practically unlimited? Should we ever let others choose for us, and if yes, who and why?”

Sheena Iyengar
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“Maybe I had a "secret identity", but then when you think about it, don't we all? A part of ourselves very few people ever get to see. The part we think of as "me". The part that deals with the big stuff. Makes the real choices. The part everything else is a reflection of.”

Kurt Busiek
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“When we come to understand not only WHO we are, but who we always have been – and therefore, who we may become – the choice between following Christ or embracing the world is really no choice at all.”

Sheri L. Dew
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“If every time we choose a turd, society, at a great expense, simply allows us to redeem it for a pepperoni, then not only will we never learn to make smart choices, we will also surrender the freedom to choose, because a choice without consequences is no choice at all.”

Tom Robbins
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“I think there is choice possible at any moment to us, as long as we live. But there is no sacrifice. There is a choice, and the rest falls away. Second choice does not exist. Beware of those who talk about sacrifice”

Muriel Rukeyser
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