“The mere exposure effect explains many facets of our lives, such as why it’s so hard to find someone who can prepare our childhood favorites like Mom did, and it also holds when we see the latest fashion trends prominently featured in stores, catalogs, and finally on people we know.In addition, when a trend emerges, it sends the message that it’s becoming increasingly accepted. When we see the supplies of multiple independent retailers simultaneously shift in one way, we assume the demand has shifted as well. Of course, the change may actually be driven by the prediction of a future shift in demand, which may or may not materialize, but it still affects people’s choices.”

Sheena Iyengar

Sheena Iyengar - “The mere exposure effect explains many...” 1

Similar quotes

“While this may look loving, when we struggle with an idol of dependence, we’re in fact not loving people as much as we’re using them to fulfill our need to belong, be liked, and be desired. This explains why some friends and family members can be so demanding, smothering, and needy. It also explains why we’re so easily inflated by praise and deflated by criticism. It’s as if others have the ability to determine our identity for that day based on a word or even a glance”

Mark Driscoll
Read more

“We tell ourselves stories in order to live...We look for the sermon in the suicide, for the social or moral lesson in the murder of five. We interpret what we see, select the most workable of the multiple choices. We live entirely, especially if we are writers, by the imposition of a narrative line upon disparate images, by the "ideas" with which we have learned to freeze the shifting phantasmagoria which is our actual experience.”

Joan Didion
Read more

“The more attention we pay to the idea that reality shifts, the more we see our reality shift”

Cynthia Sue Larson
Read more

“We’re not eight kingdoms, but an entire land with one heartbeat. It’s why people like you and I need to record our people’s stories so we can find those moments when our paths cross, and only then will we know true peace.”

Melina Marchetta
Read more

“We always see ourselves as constant, and others as less so, no matter what policy shifts we ourselves may have been guilty of.”

William T. Vollmann
Read more