“the way we frame information for ourselves or for others can make a big difference in how we see and respond to choice. Every time we encounter new information or reexamine old information, we’re influenced by its presentation. We can use framing to our advantage, but sometimes it has a negative impact on the quality of our decisions.”

Sheena Iyengar

Sheena Iyengar - “the way we frame information for...” 1

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