“when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose.”

Sheena Iyengar

Sheena Iyengar - “when people are given a moderate...” 1

Similar quotes

“I would feel infinitely more comfortable in your presence if you would agree to treat gravity as a law, rather than one of a number of suggested options.”

Neil Gaiman
Read more

“Choices, options, decisions abound. Choose right, take the best option and decide well.”

Jaachynma N.E. Agu
Read more

“Zero is the number people often feel, more so than one.”

Anthony Liccione
Read more

“If there were in the world today any large number of people who desired their own happiness more than they desired the unhappiness of others, we could have paradise in a few years.”

Bertrand Russell
Read more

“There is no choice more intensely personal, after all, than whom you choose to marry; that choice tells us, to a large extent, who you are.”

Elizabeth Gilbert
Read more