“Your choices of which clothes to wear or which soda to drink, where you live, which school to attend and what to study, and of course your profession all say something about you, and it’s your job to make sure that they are an accurate reflection of who you really are.But who are you, really? The imperative “Just be yourself!” seems straightforward enough. (What could be easier than being who you already are?) Yet we often end up blinking in its headlights, perhaps frozen in place by the concomitant notion that we might, if we are not careful, turn into someone else. It’s difficult to move forward when each step could move us further away from the “authentic” self, and so we dither.”

“Care more about being accurately and precisely who you are, than caring what someone might think about you. Be daring enough to tell us--your customers, your fans, your people--about your deep desires and ambitions, because we?ll be the ones to help you fulfill them. You don't have to be fearless. Just be sincere.”

“At some point in your adult life, you’ve probably walked into a party and felt a frisson of relief upon discovering at least one woman there who was fatter, uglier, and/or dressed more inappropriately than you. We sure have. But if you want to have any hope of making peace with your own body, you need to knock that shit off.We’re not even telling you to stop just because it’s nasty, petty, and beneath you to judge other women so harshly; it is, but because you’re not a saint, and neither are we. We’re telling you to stop because it’s actually in your own self-interest to stop being such a bitch. ‘Cause you know what happens when you quit saying that crap about other women? You magically stop saying it about yourself so much, too.Judging other women negatively creates a constant stream of nasty thoughts in your head. It is inevitable that you will end up applying those same standards to yourself. We think we’re building ourselves up when we do this but, really, we’re just tearing other people down to our level. And we hate to go all Mr. Rogers’ Neighborhood on you, but tearing other people down isn’t really productive. It leaves you in the same place you started, which is full of loathing for your own body.”

“Where you are is who you are. The further inside you the place moves, the more your identity is intertwined with it. Never casual, the choice of place is the choice of something you crave.”

“You don’t know anyone at the party, so you don’t want to go. You don’t like cottage cheese, so you haven’t eaten it in years. This is your choice, of course, but don’t kid yourself: it’s also the flinch. Your personality is not set in stone. You may think a morning coffee is the most enjoyable thing in the world, but it’s really just a habit. Thirty days without it, and you would be fine. You think you have a soul mate, but in fact you could have had any number of spouses. You would have evolved differently, but been just as happy.You can change what you want about yourself at any time. You see yourself as someone who can’t write or play an instrument, who gives in to temptation or makes bad decisions, but that’s really not you. It’s not ingrained. It’s not your personality. Your personality is something else, something deeper than just preferences, and these details on the surface, you can change anytime you like.If it is useful to do so, you must abandon your identity and start again. Sometimes, it’s the only way.Set fire to your old self. It’s not needed here. It’s too busy shopping, gossiping about others, and watching days go by and asking why you haven’t gotten as far as you’d like. This old self will die and be forgotten by all but family, and replaced by someone who makes a difference.Your new self is not like that. Your new self is the Great Chicago Fire—overwhelming, overpowering, and destroying everything that isn’t necessary.”

“Well, then, if I admit I know who you are and really couldn’t care less will that assuage your damaged manhood enough that we can get past this and move on to something that ends with your giving me a sandwich? (Leta)”