“You don't have to be charming to be a fan among fans.”

“Whereas fanatic is usually a pejorative word, a Fan is someone who has roots somewhere.”

“The club is not a business. It's a populist democracy.”

“Football is not merely a small business, it's also a bad one. Anyone who spends any time inside football soon discovers that just as oil is part of the oil business, stupidity is part of the football business.”

“Other than sports, only war and catastrophe can create this sort of national unity.”

“It seems that soccer tournaments create those relationships: people gathered together in pubs and living rooms, a whole country suddenly caring about the same event. A World Cup is the sort of common project that otherwise barely exists in modern societies.”

“You can't be like pop stars, but you can be part of their story. You can be their fan.”