“Straight advertising’ is the equivalent of ignoring your girlfriend over dinner. Branded content, and CRM, and co-creation is the opposite. It’s telling her she’s hot.”

“I invited my girlfriend over and made her dinner. I didn’t cook, but I did eat her.”

“Write to your heart’s content and by all means, have fun with your creation. It’s your moment to do absolutely anything within those pages.”

“Wow,” I said. “That story is disturbing on so many different levels. One thing that’s mystifying about Indian mythology is how often the names change. The skin color changes – she’s golden, she’s black, she’s pink. Her name changes – she’s Durga, Kali, Parvati. Her personality changes – she’s a loving mother, she’s a fierce warrior, she’s terrible in her wrath, she’s a lover, she’s vengeful, she’s weak and mortal, then she’s powerful and can’t be defeated. Then there’s her marital status – she’s sometimes single, sometimes married. It’s hard to keep all the stories straight.”Ren snickered. “Sounds like a normal woman to me.”

“What did you tell me, Jesse? Sure Jake, Stephanie will do exactly what you tell her. Sure Jake, protecting her will be a piece of cake. “Snorting in disbelief, he added, “Being at war is safer compared to this shit, and it’s a hell of a lot easier than looking after your girlfriend.”

“It’s easier to win an argument over a dinner you’re paying for.”