“Technology, society, media: these are mutable forms, shape-shifting, forever re-purposing themselves. They sit within the wild, weird and wonderful frame of change. But there is a frame.”

“Happiness is our one ultimate end. Boil it right the way down, reduce all those motivational drivers, and sitting right there at the centre of our very human hearts, is our yearning to be happy.”

“Short a bear market, go long in a bull market, either play, you do it on a hunch, harbor a whole lot of hope, then sit back and try not to bite your nails. Because no one knows anything for sure. Foresight is a hunch. Everyone is making it up as best they can, and life’s winners are those who smile at the truth of it and can cut a wake through a Sargasso of ego, guesswork, bullshit and chance.”

“It was the tequila that did it. Tequila is spiteful, two-faced, sweet as pie when you’re saying hi, paying your monies and throwing ‘em back, but nasty in a metal fangs kind of way when last night’s fun-lovin’ fast-forwards into next day’s buggering regret. I tell you, Tequila is unwise.”

“Straight advertising’ is the equivalent of ignoring your girlfriend over dinner. Branded content, and CRM, and co-creation is the opposite. It’s telling her she’s hot.”

“The fundamentals will cause us all to stand and stare; our want for material possessions, our possession and passing on of heirlooms, our want to leave a legacy; our base sexual drives, our wish to be the superior versions of ourselves; our desire to be happy, as an emotion and an idea, that ultimate phantasm.”

“How much do you enjoy the ad of the hot brunette in the skimpy tank-top winking at you? How much do you enjoy that image of the college hunk with the cubed abdominals blue-steeling into the breeze? Once you make the link that it’s American Apparel, or Abercrombie, how do you then feel about that brand?”