“Appealing to our subconscious emotions rather than our conscious intellects, advertisements are designed to exploit the discontentments fostered by the American dream, the constant desire for social success and the material rewards that accompany it.”

“No one understands and appreciates the American Dream of hard work leading to material rewards better than a non-American.”

“The positive emotions that arise in...unpromising circumstances demonstrate that social ties and meaningful work are deeply desired, readily improvised, and intensely rewarding. The very structure of our economy and society prevent these goals from being achieved.”

“There are no condidences . We are puppets of our subconscious desires”

“Frustration is a function of our expectations, and our expectations are often a reflection of the social mirror rather than our own values & priorities”

“The fundamentals will cause us all to stand and stare; our want for material possessions, our possession and passing on of heirlooms, our want to leave a legacy; our base sexual drives, our wish to be the superior versions of ourselves; our desire to be happy, as an emotion and an idea, that ultimate phantasm.”