“There has appeared in our time a particular class of books and articles which I sincerely and solemnly think may be called the silliest ever known among men... these things are about nothing; they are about what is called Success. On every bookstall, in every magazine, you may find works telling people how to succeed. They are books showing men how to succeed in everything; they are written by men who cannot even succeed in writing books. To begin with, of course, there is no such thing as Success. Or, if you like to put it so, there is nothing that is not successful. That a thing is successful merely means that it is; a millionaire is successful in being a millionaire and a donkey in being a donkey... I really think that the people who buy these books (if any people do buy them) have a moral, if not a legal, right to ask for their money back.”