“A manager’s emotional commitment is the ultimate trigger for their discretionary effort, worth more than financial, intellectual & physical commitment combined.”

“A manager’s emotional commitment is worth more than their financial, intellectual and physical commitment combined.”

“The question is not how to get managers’ emotional commitment but why manager’s don’t give it even if they like their company.”

“Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organizational performance is the result of emotionally committed managers.”

“Hard-core results come from igniting the massive power of emotional commitment. Are your people committed?”

“Emotional commitment is a personal choice. Managers understand this even if their companies don’t.”

“Any expert will tell you that if you want emotionally committed relationships then people must be allowed to be true to who they are.”