“Any expert will tell you that if you want emotionally committed relationships then people must be allowed to be true to who they are.”

“Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organizational performance is the result of emotionally committed managers.”

“Hard-core results come from igniting the massive power of emotional commitment. Are your people committed?”

“Values are the individual biases that allow you to decide which actions are true for you alone.”

“A manager’s emotional commitment is worth more than their financial, intellectual and physical commitment combined.”

“A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to have it.”

“A manager’s emotional commitment is the ultimate trigger for their discretionary effort, worth more than financial, intellectual & physical commitment combined.”